Dawn Beauparlant

Dawn is responsible for driving the agency’s strategic direction and leading key initiatives that further solidify We.’s reputation as a trusted partner for brands navigating today’s dynamic communications landscape. She also oversees the agency’s North America region, a role she has held since 2019. She has been part of the agency’s global leadership team since 2010.

With more than two decades at We., Dawn has been instrumental in driving growth, expanding capabilities, and strengthening partnerships with brands like Microsoft, Volvo, and SAP. Under her leadership, the agency has built a reputation for deep collaboration and an unwavering commitment to client success, helping brands shape narratives, manage disruption, and create lasting connections with their audiences.

Dawn’s experience spans business transformation, corporate reputation and brand storytelling. She is a trusted advisor to senior leaders, providing critical guidance during pivotal moments, from major company transitions to high-stakes communications challenges.

Recognized as a PRWeek 40 Under 40 honoree in 2010, Dawn is an active member of the Arthur W. Page Society’s Page Up group. She is passionate about the people she works with and thrives on tackling challenges and opportunities that push brands forward.