Brands in Motion

The New Brand Loyalty

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Thrive in the Consumer Revolution

Brands live in a world of constant motion. Tech disruption, economics, crises, regulation — every little moment affects how your stakeholders see you. And consumer expectations never stand still.

We. Communications, in partnership with YouGov, set out to understand this world of motion — and how brands might harness that movement to navigate the complexities of disruption and dislocation, and win consumers’ love.

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Unsere Ergebnisse

Consumer Expectation

Three years and 80,000 respondents and Brands in Motion has never seen a consumer expectation decrease at the global level.

Ethical Technology

Consumers think everyone is accountable for the ethical use of technology — brands, governments and consumers themselves.

Thrive in the Revolution

To thrive in the consumer revolution, brands must be human to the core.

Key Takeaways

Brands in Motion

The New Brand Loyalty

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