PR News, Nicole Shuman, Dec. 20, 2025
What does 2026 hold for PR? Two We. leadership voices weigh in.
GiGi Downs, Head of We. Studio, argues that human storytelling will be the defining differentiator in an AI-saturated world, and that communicators must double down on what AI can't replicate: emotional intelligence and lived experience.
Aidan Ryan, Head of Issues and Crisis, North America, sees regulation becoming a communications issue, not just a legal one, with reputation increasingly something that can be measured and forecasted.
(Photo courtesy of PRNews)
