Appointment taps agency's health expertise to support SHC's work cutting healthcare's environmental impact
Sustainable Healthcare Coalition (SHC) has appointed We. Communications to provide strategic communications support, helping SHC define its messaging and reach a wider audience of healthcare, industry and policy stakeholders.
SHC drives action to reduce healthcare’s environmental impact, including decarbonisation across clinical trials and identifying ways to address carbon hotspots in clinical care delivery. The Coalition operates at the intersection of industry, policy, healthcare and academia.
Drawing on its deep health and pharma expertise alongside its experience in corporate reputation and purpose-led storytelling, We. will work with SHC to amplify its work to deliver sustainable solutions that prioritise human health alongside environmental stewardship.
Dr. Fiona Adshead, Chair, Sustainable Healthcare Coalition, said:
“Sustainability has to be built into every part of the healthcare ecosystem, and that means bringing far more organisations with us. We. has worked alongside us for years and understands both what makes our offer distinctive and the realities of the health and pharma sector. Formalising this partnership gives us the strategic support we need at an important moment.”
Elizabeth Shearing Green, Director at We. Communications and lead for the SHC account, said:
“SHC is doing the practical, rigorous work of making sustainability in healthcare measurable and actionable. We have supported the Coalition on a pro bono basis for years because we believe in that mission, and we are proud to now formalise the partnership. We look forward to helping SHC reach the clinicians, industry leaders and policymakers who can turn its work into standard practice.”
The partnership further strengthens We.’s health practice, helping organisations across the healthcare ecosystem build trust, connect with people and drive positive change, while bringing a fresh, progressive approach to a traditionally prescriptive industry.
About We. Communications
We. is a global communications agency helping brands navigate an ever-changing world. We’ve spent decades at the intersection of technology and humanity, translating new innovations into meaningful experiences that connect with people. As change accelerates and expectations evolve, we use our expertise to help brands communicate through complexity to drive connection, understanding and progress. We offer a range of solutions with this in mind, across diverse industries, audiences and stakeholders.
