The Drum: Why Talent is More Important Than Ever

Person using a stylist on a screen

The Drum, Alex Hardiman, Dec. 16, 2025

As AI reshapes the world of work, the race for talent is intensifying.

Alex Hardiman, Senior Strategist at We. Social Impact, makes the case that investing in the next generation of talent is business critical. Drawing on We.’s The Skills Imperative webinar and work with JLR, BT Group and ABPI, Alex argues that the companies who win will be those building relationships with young people now.

Read more…

Explore more

Collage of five headshots | We. Communications

We. UK Launches Strategic Advisory Board to Deepen Expertise

Lockup of logos and abstract blue background | We. Communications

We. and ROKK Solutions Join Forces to Launch AI Partnership

PR Week 40 under 40 logo | We. Communications

PRWeek: 2024's 40 Under 40 includes We.'s Jordan-Poinsette

Elizabeth Shearing Green and Jasmine Kubski | We. Communications

We. and Hopscotch Keynote at PRWeek's PharmaComms 2024

PRovoke SABRE Awards photo | We. Communications

PRovoke: 2024 IN2 SABRE Awards North America Announced

Businessman looking at phone in front of a well-lit building | We. Communications

We. Hosts PRWeek & Management Today 2024 Roundtable