SEATTLE – Sept.17, 2025 – Reputation has become a mission-critical corporate asset tied directly to enterprise value and license to operate, and boards are under increasing pressure to manage it as rigorously as they do financial performance and regulatory compliance. We. Communications today introduced Reputation Forecast, the communications industry’s first-of-its-kind framework designed to measure, monitor and manage reputation value and risk.
The new offering combines financial-grade data from Steel City Re, the pioneering advisory firm behind reputation risk insurance, with We.’s full-stack communications intelligence including media monitoring, audience polling, social analytics and AI insights. The result is an always-on intelligence engine that helps boards and communications leaders safeguard and strengthen corporate reputation.
“Corporate reputation has become a board-level concern, yet too often it’s measured with vanity metrics that don’t map to business performance,” said Aidan Ryan, Head of Issues and Crisis, North America, at We. Communications. “With Reputation Forecast, leaders gain the clarity and confidence to manage reputation risk and resilience in the same way they manage financial performance. For the first time, corporate reputation can be quantified with financial-grade metrics and linked directly to enterprise value.”
Steel City Re’s Reputation Value actuarial tools are used by insurers, hedge funds and investors to quantify corporate reputation for more than 7,000 publicly traded companies each week and serve as the framework’s foundation. We. overlays these proven financial signals with media monitoring, social intelligence, sentiment analysis and opinion research to provide the narrative context behind the numbers. The result: board-ready metrics paired with financial-grade insights to protect reputation, mitigate risk and drive enterprise value.
“Missed expectations trigger reputation risk,” said Ryan. “Boards need reliable, always-on intelligence about their stakeholders’ expectations. That’s exactly what this framework delivers.”
Reputation Forecast combines Steel City Re’s proven measure of reputation value and risk with We.’s multistakeholder, multichannel view of the conversations, sentiments and preferences that shape those intangibles. The framework includes backward-looking data to benchmark as well as forward-looking data to indicate spiking risk and predict what’s next. A unified view of financial and stakeholder signals yields real-time insights to drive smarter, more efficient, and more risk-resilience communications and business strategies.
With regular benchmarking and analysis, Reputation Forecast helps organizations:
Early adopters have already applied Reputation Forecast to optimize CEO succession timing, refine responses to recurring industry issues, and directly link communications performance to share- price movement.
“This is a transformative step for communicators,” said Charlie Baldwin, Head of Insights & Analytics, North America, We. Communications. “For the first time, we can quantify reputation in financial terms while providing the actionable insights practitioners need day to day.”
About We. Communications
We. is a global communications agency helping brands navigate an ever-changing world. With decades of experience at the intersection of technology and humanity, we translate innovation into meaningful experiences that connect with people. As change accelerates and expectations evolve, we help brands communicate through complexity to create lasting impact. We offer a range of solutions across diverse industries, audiences and stakeholders, ensuring our clients are always prepared for what’s ahead.
