Decoding today’s most important
issues

When things get complex, it’s because the world is shifting — times and technologies, people and products, markets and minds are all in motion. Our research and insights dig deeper, helping you stay connected to what truly drives people — their motivations, their behaviors, and the human truths that shape it all.

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Brands in motion


Latest release

The World Got More Complex. Communications Got More Critical.

As the world gets more complex, communications gets more critical. Our report dives deep into why strong communications is a differentiator for brands looking to lead through uncertain times.

Brands in motion 2025 | We. Communications

Research

A doctor speaking to a patient | We. Communications

Reputation Rules

We.’s latest research reveals the connection between corporate reputation and prescribing decisions.

woman running | we. communications healthcare brand imperative

The New Healthcare Brand Imperative

How can healthcare brands evolve their communications strategies and earn consumer love?

people walking through airport | we. communications future role of brands

Purpose in China

Chinese consumers want to see a defining purpose behind the products and services they love.

two people riding bikes | we. communications the new brand loyalty

The New Brand Loyalty

Brands live in a world of constant motion. Tech disruption, economics, crises, regulation — every little moment affects how your stakeholders see you.

Perspectives

we. talk AI | we. communications

We. Talk: Artificial Intelligence

The We. Talk | AI series brings together industry leaders to share insights, offer practical advice and discuss what AI really means for communicators.

We. Talk: Artificial Intelligence

The We. Talk | AI series brings together industry leaders to share insights, offer practical advice and discuss what AI really means for communicators.

Innovating Health: Tapping on Innovation to Build Reputation

Thanks to unprecedented disruptions such as AI, the landscape of health care delivery is increasingly chaotic and competitive...

PRWeek Outstanding Agency Practice

PRWeek Healthcare Awards 2025