Insights | We. Communications

Decoding today’s most important
issues

When things get complex, it’s because the world is shifting — times and technologies, people and products, markets and minds are all in motion. Our research and insights dig deeper, helping you stay connected to what truly drives people — their motivations, their behaviors, and the human truths that shape it all.

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Brands in motion


Latest release

The World Got More Complex. Communications Got More Critical.

As the world gets more complex, communications gets more critical. Our report dives deep into why strong communications is a differentiator for brands looking to lead through uncertain times.

Brands in motion 2025 | We. Communications

Research

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The Future of Communications 2026

Generative AI and fragmented influence are reshaping communications. Our “Future of Communications 2026” report shows how brands can navigate complexity, earn trust and identify the smartest bets to make in 2026.

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The Bravery Mandate

Consumers want — and need — more bravery. WE.’s latest Brands in Motion report reveals that the brands that will thrive in 2021 and beyond are the ones with the courage to take bold actions.

people under disco ball | we. communications uk's technology communications and the race to recovery

Technology Communicaitons and the UK's Race to Recovery

What role do Brits want technology and tech brands to play as the country recovers from the COVID-19 pandemic? We. partnered with YouGov on a new insights report to find out.

group of people in a room | we. communications technology communications and the race to recovery

Technology Communications and the Race to Recovery

What role do Americans want technology and tech brands to play as the country recovers from the COVID-19 pandemic? We. partnered with YouGov on a new insights report to find out.

Perspectives

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Reputation Forecast: Built for What's Mission-Critical

Introducing a Board-Level Framework to Monitor — and Influence — Reputation Value and Risk

Reputation Forecast: Built for What's Mission-Critical

Introducing a Board-Level Framework to Monitor — and Influence — Reputation Value and Risk

Part 2: Credibility Through Action: Role for Communicators

If Part 1 of this article made the case for embracing complexity, this second part explores what it means to lead through it, and why communicators must now operate at the heart of organisational strategy.

Rethinking ESG Communications Starts with Embracing Complexity (Part 1)

ESG communications, what went wrong? The issue lies not in the intent but in the way the story was told. In what was left out.