Decoding today’s most important
issues

Zero-click search and generative AI are redefining reputation. Discover how communicators can use GEO to influence what AI — and the world — says about their brands.

Generative AI and fragmented influence are reshaping communications. Our “Future of Communications 2026” report shows how brands can navigate complexity, earn trust and identify the smartest bets to make in 2026.

We.’s latest research reveals the connection between corporate reputation and prescribing decisions.

We surveyed Generation Alpha kids and their parents to understand the impact of Alphas and what influences them, including how technology and AI are shaping them in a way we have not seen with other generations.

Chase India, in partnership with Global Counsel, has published the report which calls for transformative financial and policy frameworks that support and empower women as agents of climate resilience.

An analysis of key stakeholders, industry challenges and global best practices.

As the world gets more complex, communications gets more critical. Our report dives deep into why strong communications is a differentiator for brands looking to lead through uncertain times.

"The Future of Communications," dives into key drivers shaping the marketing and comms world and equips you with the insights needed to adapt for the future.

Discover the transformative power of AI in the communications field.

We.'s latest study reveals that there is a version-action gap in AI adoption — and how leaders can use new communication strategies to bridge that gap.

We.’s latest research reveals why ESG is on the rise in China — and strategies for engaging stakeholders in the B2B space.

We.’s research reveals how brands can maintain a strong corporate reputation amid consumer expectations that are immediate and personal.

Nearly half of employees suspect their company of greenwashing to some extent. So how do you successfully communicate your sustainability promises and progress? We.’s research has answers.

AI readiness is critical to the future of communications.

In an increasingly crowded conversation, WE communications shares the key to breaking into the global cybersecurity dialogue.

Does corporate reputation inform healthcare professionals' decision-making? WE, in partnership with Sapio Research, surveyed more than 1,000 healthcare professionals to answer that question.

As the pressures on technology brands mount, the Brands in Motion report shows how businesses can navigate customer and societal expectations in the months ahead.

How can brands make their purpose pledges real? Our 2022 findings and whitepaper The Bravery Mandate: Make it Real reveals key strategies.

What strategies can brands adopt to make data privacy an exciting part of the user experience?

We surveyed business leaders from around the globe to identify five actions brands can take to turn lofty climate commitments into equitable impact for all.

We. talked to 1,700 APAC B2B technology decision-makers to understand what it will take for technology brands to maintain their position of strength in APAC.

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Audiences think healthcare brands are uniquely positioned to take direct action on today's most important societal issues — but they're cynical of brands.

Consumers want — and need — more bravery. WE.’s latest Brands in Motion report reveals that the brands that will thrive in 2021 and beyond are the ones with the courage to take bold actions.

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What role do Brits want technology and tech brands to play as the country recovers from the COVID-19 pandemic? We. partnered with YouGov on a new insights report to find out.

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What role do Americans want technology and tech brands to play as the country recovers from the COVID-19 pandemic? We. partnered with YouGov on a new insights report to find out.

Rethinking the Purpose and Meaning of Leadership uncovers trends and insights from more than 300 global business leaders about how the events of the last year re-shaped leadership expectations.

This report explores insights from India’s development sector leaders about the challenges they faced during COVID-19.

We.'s whitepaper Creativity v. Everything explores over-optimization, the “sea of sameness,” and new processes to ensure your brand’s creative approach is future-proof.

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Consciously Speaking stands as a pioneering resource that bridges a critical gap in India's journey toward LGBTQIA+ inclusion.

In today’s media ecosystem, building a great product or service is no longer enough. Brands need to stand up to stand out and show their brand purpose.

In a time of global crisis, how will your brand bring hope and fuel progress? We.'s six guiding principles will help you make communications your brand's red thread and a catalyst for change.

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We.'s whitepaper informs businesses during a time of uncertainty by taking key learnings from post-quarantine trends in China.

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How can healthcare brands evolve their communications strategies and earn consumer love?

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Chinese consumers want to see a defining purpose behind the products and services they love.

Brands live in a world of constant motion. Tech disruption, economics, crises, regulation — every little moment affects how your stakeholders see you.

Welcome to Brands in Motion 2018. Your compass and accelerator. Our new study will help brands find their momentum. Download our report now.

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