Insights | We. Communications

Decoding today’s most important
issues

When things get complex, it’s because the world is shifting — times and technologies, people and products, markets and minds are all in motion. Our research and insights dig deeper, helping you stay connected to what truly drives people — their motivations, their behaviors, and the human truths that shape it all.

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Brands in motion


Latest release

The World Got More Complex. Communications Got More Critical.

As the world gets more complex, communications gets more critical. Our report dives deep into why strong communications is a differentiator for brands looking to lead through uncertain times.

Brands in motion 2025 | We. Communications

Research

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The Future of Communications 2026

Generative AI and fragmented influence are reshaping communications. Our “Future of Communications 2026” report shows how brands can navigate complexity, earn trust and identify the smartest bets to make in 2026.

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Making Net Zero Net Positive for Everyone

We surveyed business leaders from around the globe to identify five actions brands can take to turn lofty climate commitments into equitable impact for all.

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The APAC Technology Mandate

We. talked to 1,700 APAC B2B technology decision-makers to understand what it will take for technology brands to maintain their position of strength in APAC.

scientists

The Healthcare Mandate

Audiences think healthcare brands are uniquely positioned to take direct action on today's most important societal issues — but they're cynical of brands.

Perspectives

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Reputation Forecast: Built for What's Mission-Critical

Introducing a Board-Level Framework to Monitor — and Influence — Reputation Value and Risk

Reputation Forecast: Built for What's Mission-Critical

Introducing a Board-Level Framework to Monitor — and Influence — Reputation Value and Risk

Part 2: Credibility Through Action: Role for Communicators

If Part 1 of this article made the case for embracing complexity, this second part explores what it means to lead through it, and why communicators must now operate at the heart of organisational strategy.

Rethinking ESG Communications Starts with Embracing Complexity (Part 1)

ESG communications, what went wrong? The issue lies not in the intent but in the way the story was told. In what was left out.