Decoding today’s most important
issues

When things get complex, it’s because the world is shifting — times and technologies, people and products, markets and minds are all in motion. Our research and insights dig deeper, helping you stay connected to what truly drives people — their motivations, their behaviors, and the human truths that shape it all.

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Brands in motion


Latest release

Reputation Rules

We.’s latest research reveals the connection between corporate reputation and prescribing decisions.

A doctor speaking to a patient | We. Communications

Brands in Motion Research

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Alpha Intelligence

We surveyed Generation Alpha kids and their parents to understand the impact of Alphas and what influences them, including how technology and AI are shaping them in a way we have not seen with other generations.

woman using vr goggles | we. communications privacy mandate

The Privacy Mandate

What strategies can brands adopt to make data privacy an exciting part of the user experience?

woman smiling | we. communications making net zero net positive for everyone

Making Net Zero Net Positive for Everyone

We surveyed business leaders from around the globe to identify five actions brands can take to turn lofty climate commitments into equitable impact for all.

person speaking | we. communications APAC technology mandate

The APAC Technology Mandate

We. talked to 1,700 APAC B2B technology decision-makers to understand what it will take for technology brands to maintain their position of strength in APAC.

Perspectives

we. talk AI | we. communications

We. Talk: Artificial Intelligence

The We. Talk | AI series brings together industry leaders to share insights, offer practical advice and discuss what AI really means for communicators.

Why DEI Will Always be a Priority at We.

For business leaders operating in such an uncertain environment, it’s difficult to know where to focus and what to prioritize.

Running the AI Marathon

How comms leaders can navigate AI's changing landscape.

Why Sustainability and Transparency Go Hand in Hand

In 2019, Procter & Gamble announced it would not meet its sustainability goals by the end of the decade. The news met mounting criticism. How the company responded is worth a deeper look.