Decoding today’s most important
issues

When things get complex, it’s because the world is shifting — times and technologies, people and products, markets and minds are all in motion. Our research and insights dig deeper, helping you stay connected to what truly drives people — their motivations, their behaviors, and the human truths that shape it all.

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Brands in motion


Latest release

Reputation Rules

We.’s latest research reveals the connection between corporate reputation and prescribing decisions.

A doctor speaking to a patient | We. Communications

Brands in Motion Research

girl laying on her back looking at a tablet | we. communications

Alpha Intelligence

We surveyed Generation Alpha kids and their parents to understand the impact of Alphas and what influences them, including how technology and AI are shaping them in a way we have not seen with other generations.

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The Future of Communications

"The Future of Communications," dives into key drivers shaping the marketing and comms world and equips you with the insights needed to adapt for the future.

Woman looking at a projection of data with a paper in her hand | We. Communications

Energized by AI

Discover the transformative power of AI in the communications field.

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Bridging the AI Expectation Gap

We.'s latest study reveals that there is a version-action gap in AI adoption — and how leaders can use new communication strategies to bridge that gap.

Perspectives

we. talk AI | we. communications

We. Talk: Artificial Intelligence

The We. Talk | AI series brings together industry leaders to share insights, offer practical advice and discuss what AI really means for communicators.

Healthy Reputations: The Foundation of Biotech and Pharma Firms' Future

For biotech and pharmaceutical companies, maintaining a strong corporate reputation requires more than delivering high-quality, safe medicines.

Four Lessons in DEI Leadership Shaped by My Career

From an assistant account executive to head of DEI at We. Communications, this is how I apply the lessons of my career in how I lead

How a Strong Corporate Reputation Drives Healthcare business

New We. research shows prescribers are strongly influenced by pharmaceutical and biotech companies' reputation.