Humour is making a comeback in brand communications as it effectively captures attention and loyalty. Gen Z and Gen Alpha prefer relatable, creative brands. AI enhances creative campaigns, enabling ultra-personalised experiences. Geopolitical factors require nuanced strategies. Future communications will blend creativity and strategy to stay memorable in a dynamic, global landscape.
Brand Equity, Nitin Mantri, January 18, 2025
How about I start with some 'fun' numbers about the impact of brand communications? According to an Oracle study, 90 percent of people are more likely to remember ads that are funny; 77 percent of people are more likely to buy from a salesperson that is funny, and 69 percent of people would open an email from a brand if the subject line were funnier.
This is just one of the insights that will define the world of communications in the year ahead. As we move through the early days of 2025, let me highlight a few more trends that I think will rule the future of communications.
(Photo courtesy of Brand Equity)
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