The Drum: Why Talent is More Important Than Ever

Person using a stylist on a screen

The Drum, Alex Hardiman, Dec. 16, 2025

As AI reshapes the world of work, the race for talent is intensifying.

Alex Hardiman, Senior Strategist at We. Social Impact, makes the case that investing in the next generation of talent is business critical. Drawing on We.’s The Skills Imperative webinar and work with JLR, BT Group and ABPI, Alex argues that the companies who win will be those building relationships with young people now.

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