AI is fast becoming one of your brand’s most influential and least predictable ambassadors.
In what’s known as zero-click search, large language models (LLMs) like ChatGPT now deliver answers directly, skipping websites and links altogether. That means AI-generated summaries are often the first and only way people encounter your brand online.
AI is already speaking for your brand. GEO Compass ensures it’s saying the right things.
GEO (Generative Engine Optimization) Compass gives communicators a clear roadmap to understand and improve how their brand appears in AI-generated answers. It identifies the signals that shape visibility across earned and owned, as well as the strategies to strengthen them.
Because AI search is constantly evolving, GEO Compass continuously monitors and surfaces recommendations to improve performance. That means your brand stays visible and positioned to capture breakthrough opportunities while deflecting emerging narrative risks.

To help communicators navigate this new frontier, GEO Compass combines decades of We. expertise in technology storytelling, analytics and earned visibility with custom methodologies that reveal how AI interprets brand narratives across markets, languages and top LLMs.
Spanning industries from philanthropic organizations to technology firms to healthcare companies, some of the world’s most influential companies are already using GEO Compass to understand how AI characterizes their brand and products.
What GEO Compass Delivers:
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