Every brand has a balance sheet you can’t see—but stakeholders can feel. In an era when trust is fragile, polarization is rising, and crises travel at the speed of social media, reputation is currency. It determines whether brands earn the confidence of investors, employees, customers, and communities.
Communicators need tools that help them act quickly and strategically. Boards want clear benchmarks and forecasts to guide high-stakes decisions. Executive teams need an anchor metric that links communications to business performance. Reputation Forecast delivers that clarity.
This first-of-its-kind framework tracks the economic value of corporate reputation and flags early risk signals—blending financial-grade analytics with deep industry intelligence. Leaders can see how reputation drives enterprise value and understand the story behind every shift.
To create Reputation Forecast, We. partnered with Steel City Re, the firm behind reputation-risk insurance and two decades of board-level measurement expertise. Steel City Re’s proprietary algorithms analyze public data from 7,000+ companies worldwide.
We. layers on our enterprise measurement, crisis-management, and audience-insight expertise, delivering:
Together, these inputs provide the early warning system and actionable intelligence boards and communications leaders need to navigate any critical moment.
Learn more about the Reputation Forecast framework.
Reach out to find out more about how Reputation Forecast can help power your comms strategy.
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