Forum for Creche and Childcare Services (F.O.R.C.E.S)

Advocating for Better Creches s a Public Good

Background

The campaign sought to reposition childcare from the margins of welfare discourse to the centre of national policy conversations.

Policy-first advocacy: Engaged MPs across parties to position childcare as a legislative priority
Narrative reframing: Positioned childcare as essential public infrastructure for inclusive growth
Recognition-led advocacy: Elevated creche workers to strengthen the case for public investment in childcare
Evidence-led storytelling: Used media and expert voices to build support for a stronger childcare ecosystem

Childcare entered Parliament: MPs raised childcare through parliamentary discussions, questions and policy advocacy.
Policy reached government: Recommendations on strengthening childcare and nutrition were submitted to the Ministry of Women and Child Development.
Policy translated into action: Delhi announced 500 new childcare centres, with continued policymaker engagement on childcare funding.
Policymakers amplified the issue: MPs championed childcare through national opinion pieces and public advocacy.
Creche workers gained recognition: The Childcare Champion Awards elevated frontline workers as essential to India’s care economy.
Media expanded visibility: 150+ stories across leading national and regional outlets brought childcare into mainstream discourse.