Sentosa

An Exploration Of Senses at Sentosa Sensoryscape

Background

Launch Sentosa Sensoryscape as the first milestone of the Greater Sentosa Masterplan, and generate local and regional awareness and interest in Singapore’s most coveted destination.

The Approach:

Get regional media and influencers to experience and share about Sentosa Sensoryscape by showcasing its unique blend of architecture, nature, and technology through a multi-sensorial launch preview.

Stategic mentions of Sentosa Sensoryscape by government officials
Secured first-look coverage in major local publications
A creative invite to local KOLs to tease the launch preview on social
Hosted over 100 local and regional media and KOLs on tailored VIP tours
Amplified reach and awreness through a paid KOL strategy
Sustained interest through media pitches and site visits

The Impact:

345 Earned Stories
2.5 Billion+ Media & Social Reach
780 Earned Social Posts
138 Media & KOLs Attended

An Exploration Of Senses at Sentosa Sensoryscape

Background

The Approach:

The Impact:

Explore more work

Beyond Visibility: How We Turned CIIE Into Coverage and Footfall

Making the Most of Microsoft’s Biggest Security Shift

Deep Understanding of Target Consumer Delivers for McDonald’s

Empowering Creativity with an Interactive Thought Leadership

Deep Understanding of Target Consumer Delivers for McDonald’s

SAP's Catalyst Program: Cross-Training for Dynamic Communications