A speaker at Sentosa Sensoryscape speaking to a crowd from the stage | We. Communications

Sentosa

An Exploration Of Senses at Sentosa Sensoryscape

Background

Launch Sentosa Sensoryscape as the first milestone of the Greater Sentosa Masterplan, and generate local and regional awareness and interest in Singapore’s most coveted destination.

The Approach:

Get regional media and influencers to experience and share about Sentosa Sensoryscape by showcasing its unique blend of architecture, nature, and technology through a multi-sensorial launch preview.

  • Stategic mentions of Sentosa Sensoryscape by government officials
  • Secured first-look coverage in major local publications
  • A creative invite to local KOLs to tease the launch preview on social
  • Hosted over 100 local and regional media and KOLs on tailored VIP tours
  • Amplified reach and awreness through a paid KOL strategy
  • Sustained interest through media pitches and site visits

The Impact:

  • 345 Earned Stories
  • 2.5 Billion+ Media & Social Reach
  • 780 Earned Social Posts
  • 138 Media & KOLs Attended

Tags:

APAC

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Creative strategy

Social media engagement

Sustainability

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