A speaker at Sentosa Sensoryscape speaking to a crowd from the stage | We. Communications

Sentosa

An Exploration Of Senses at Sentosa Sensoryscape

Background

Launch Sentosa Sensoryscape as the first milestone of the Greater Sentosa Masterplan, and generate local and regional awareness and interest in Singapore’s most coveted destination.

The Approach:

Get regional media and influencers to experience and share about Sentosa Sensoryscape by showcasing its unique blend of architecture, nature, and technology through a multi-sensorial launch preview.

Stategic mentions of Sentosa Sensoryscape by government officials
Secured first-look coverage in major local publications
A creative invite to local KOLs to tease the launch preview on social
Hosted over 100 local and regional media and KOLs on tailored VIP tours
Amplified reach and awreness through a paid KOL strategy
Sustained interest through media pitches and site visits

The Impact:

345 Earned Stories
2.5 Billion+ Media & Social Reach
780 Earned Social Posts
138 Media & KOLs Attended

Explore more work

Group of people huddled around a laptop working | We. Communications

Consumer Lifestyle

Branded Content That Clicked: How Brother Made Millennials Watch

A collage of images with animals, a woman, and trees and the text Trust the Tree | We. Communications

Foundations and Non-Profits

Forest Week Promotes Sustainability in Forest Products

iRobot Roomba vacuuming the floor under a dining table | We. Communications

Consumer Lifestyle

Reframing a Product Category for iRobot

No items found.

A collage of images with animals, a woman, and trees and the text Trust the Tree | We. Communications

Tag

Forest Week Promotes Sustainability in Forest Products

Arial image of two people in McDonalds merch enjoying a McDelivery meal | We. Communications

Tag

Deep Understanding of Target Consumer Delivers for McDonald’s

Collage of people working with a purple and teal gradient background | We. Communications

Tag

Upleveling to Reach Senior IT Decision-Makers