Microsoft
The unveiling of Microsoft’s quantum chip, powered by a new state of matter, marked a major technological breakthrough — bringing practical, scalable quantum computing closer to reality. This milestone had the potential to revolutionize industries and enable breakthroughs in battery design, drug discovery, nuclear fusion and more.
The deep tech behind Majorana 1, the new chip, was complex, requiring a carefully orchestrated communications campaign to make the story resonate. To bring this breakthrough to life in a way that felt real and relevant, We. looked to voices who could go hands-on with the technology and translate its significance. We engaged influential creators, journalists, and analysts who could bridge the gap between deep tech and everyday impact, helping audiences understand why this mattered now and what it could unlock in the future.
To drive broad awareness of Majorana 1, we took a segmented approach, to ensure the story resonated across both technical and general audiences. Using the latest data and analytics, we identified priority business leaders, tech enthusiasts, and quantum researchers — including skeptics.
Ahead of the announcement, we curated in-person lab experiences, giving key media, creators, and analysts direct access to the technology and the teams behind it. For 200+ additional media and creators, we conducted pre-briefs and provided a rich suite of storytelling assets.
Majorana 1’s impact was understood and truly felt as a breakthrough with massive business and scientific implications. The announcement dominated conversations across business, tech and science communities, proving that Microsoft wasn’t just developing quantum technology — it was defining its future. It earned high-profile attention, from a deep dive in The New York Times to coverage in Bloomberg, The Verge and New Scientist, while millions engaged with video content from influential creators like iJustine and Rillo. By making quantum computing accessible, understandable and urgent, We.’s campaign didn’t just spotlight a new chip — it cemented Microsoft’s role as the company driving the next era of computing.
“Microsoft now says it has created a new state of matter in its quest to make … a quantum computer, that could accelerate the development of everything from batteries to medicines to artificial intelligence.”
New York Times
