SAP logo sign | We. Communications

SAP

SAP's Catalyst Program: Cross-Training for Dynamic Communications

Background

SAP, a leader in enterprise software, maintains its competitive edge by excelling in business-critical operations. They partnered with We. to design a program to equip SAP employees with the critical skills, mindset, and collaboration needed to excel with dynamic communication strategies in a fast-paced business environment.

The Approach:

We. crafted a series of engaging training modules that led with data and insights and guided participants through exercises based on real-time trending topics and industry news cycles. Customized sessions included an SAP AI Academy, Visual Storymaking, Crisis and Issues Management and Digital Transformation.

The Impact:

By cross-training more than 500 employees across various functions, SAP is significantly enhancing its communication strategies, ensuring a unified and dynamic approach that strengthens the organization's overall effectiveness and competitive edge.

Photo by Smith Collection/Gado/Getty Images

Tags:

Global

No items found.

Creative strategy

Social media engagement

Sustainability

Explore more work

Tending to a patient with a venomous bite on their leg | We. Communications

Foundations & Nonprofits

Public Health Effort Protects Australians and Wildlife

Arial image of a forest with a dirt road winding through it | We. Communications

Foundations & Nonprofits

Nia Tero Bridges the Gap between Global North and South

Rihanna at a Fenty Beauty event | We. Communications

Consumer Lifestyle

Exploring New Norms for Inclusive Beauty With Fenty Beauty in China

No items found.
A student in the classroom smiling at the camera | We. Communications

Tag

Connecting Everyone in Africa

iRobot Roomba vacuuming the floor under a dining table | We. Communications

Tag

Reframing a Product Category for iRobot

Tending to a patient with a venomous bite on their leg | We. Communications

Tag

Public Health Effort Protects Australians and Wildlife