HPE Aruba Networking
HPE Aruba Networking aimed to elevate the networking part of its portfolio to a more senior IT decision-maker, helping these leaders recognize the growing importance of the network to today’s digitized businesses. We. was brought on to position the company as a trusted partner.
Our integrated, multiphase, thought-leadership campaign explained how secure networking goes beyond connectivity to deliver on priorities for senior execs: boosted revenue, employee engagement, productivity and safer innovation. A survey of 2,000+ global IT decision-makers provided customer insights for our strategy, messaging and content development. Combining the findings with perspectives from HPE executive interviews, We. created more than 30 multichannel content assets.
With data-backed proof points, We. showed how investing in modern networks results in faster business outcomes and broader business transformation, generating 218 articles published across 14 EMEA markets. Several core assets attracted 44.6K web visitors and also reached ~160K C-suite contacts via HPE’s monthly Exec2Exec emails.
