A orange red gradient slide | We. Communications

Loud Voices for Strong Women: Better Through Menopause, Together

Background

There are 9 million women in Germany in the prime of their lives. Aged 40 to 55, they juggle careers, everyday life and family. Despite their differences, they share one common experience: menopause. We. was engaged to direct attention to this taboo topic.

The Approach: Let’s Get Loud! Multichannel Campaign

To support the launch of a new therapy for menopause symptoms, we developed an awareness campaign to inform and empower women. It encouraged women to understand their bodies, exchange experiences and seek medical advice to find their own best way through menopause. Women were engaged on social media, online, in print magazines, on the radio and in waiting rooms, bringing menopause out of the shadows with messages that were authentic, loud, encouraging and without taboos.

The Impact: Strong Demand for Menopause Treatment

We. helped boost demand for the menopause therapy, with 42% of prescriptions coming by patient request for the specific drug. Within a year, the campaign reached over 600 million people through earned, paid and social media, including +3,200 comments through collaborations with seven influencers on Instagram via stories, reels and livestreams. And a new community of women felt free to openly share their menopause experiences with friends, influencers and experts.

Tags:

EMEA

No items found.

Creative strategy

Social media engagement

Sustainability

Explore more work

Group of people huddled around a laptop working | We. Communications

Consumer Lifestyle

Branded Content That Clicked: How Brother Made Millennials Watch

A bottle of wine and a branded pickleball paddle | We. Communications

Consumer Lifestyle

Going Beyond Passive Experiences to Reach New Wine Audiences

A collage of images with animals, a woman, and trees and the text Trust the Tree | We. Communications

Foundations & Nonprofits

Forest Week Promotes Sustainability in Forest Products

No items found.
Group of women hugging and smiling | We. Communications

Tag

Helping Australian Women Access Relief for Migraine

Group of kids using laptops in the classroom | We. Communications

Tag

Khan Academy’s Trusted Reputation Smooths an AI Introduction

A group of people customizing their Timberland boots | We. Communications

Tag

Timberland Gets Traction With Chinese Youth