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Far East Hospitality

Hotel Experiences Far Beyond Expected

Background

Showcase the unique character and offerings of each FEH hotel on Sentosa – Village Hotel, The Outpost Hotel, The Barracks Hotel, and Oasia Resort Sentosa – while creating a cohesive precinct experience. Also, rebrand Oasia Resort Sentosa and its spa as a single entity.

The Approach:

Entice locals and travellers to book stays at FEH Sentosa hotels by celebrating their unique character and the cohesive precinct experience through an integrated campaign encompassing PR outreach, media stays with curated itineraries and engaging social content.

Developed "Far Beyond Expected" messaging framework
Relaunched Oasia Resort Sentosa with a multi-channel campaign
Created engaging, trend-driven social content for each hotel
Conducted proactive media outreach and facilitated media stays

The Impact:

628 Earned Stories
1,700 New Followers on Instagram & Facebook
14.8 Billion+ PR Reach
18 Million+ Social Reach

Tags:

APAC

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