Two people playing with their dog at their hotel room | We. Communications

Far East Hospitality

Hotel Experiences Far Beyond Expected

Background

Showcase the unique character and offerings of each FEH hotel on Sentosa – Village Hotel, The Outpost Hotel, The Barracks Hotel, and Oasia Resort Sentosa – while creating a cohesive precinct experience. Also, rebrand Oasia Resort Sentosa and its spa as a single entity.

The Approach:

Entice locals and travellers to book stays at FEH Sentosa hotels by celebrating their unique character and the cohesive precinct experience through an integrated campaign encompassing PR outreach, media stays with curated itineraries and engaging social content.

Developed "Far Beyond Expected" messaging framework
Relaunched Oasia Resort Sentosa with a multi-channel campaign
Created engaging, trend-driven social content for each hotel
Conducted proactive media outreach and facilitated media stays

The Impact:

628 Earned Stories
1,700 New Followers on Instagram & Facebook
14.8 Billion+ PR Reach
18 Million+ Social Reach

Tags:

APAC

No items found.

Explore more work

Group of people huddled around a laptop working | We. Communications

Consumer Lifestyle

Branded Content That Clicked: How Brother Made Millennials Watch

Speakers at Climate Week NYC | We. Communications

Health

Johnson & Johnson Raises What Heat Means for Health

A referee and Volvo car | We. Communications

Consumer Lifestyle

Volvo Puts Safety First for a Superbowl Win

No items found.

vsp mobile clinic - we. communications client vsp vision

Tag

Accelerating Vision Health Equity

A group of students and teachers in the classroom | We. Communications

Tag

Technicians to the Front, Thanks to Gatsby Foundation

Two people smiling through a car door window at a flower show | We. Communications

Tag

Amgen Uses Flower Power to Talk About Eye Health