Arial image of a forest with a dirt road winding through it | We. Communications

Nia Tero

Nia Tero Bridges the Gap between Global North and South

Background

Nonprofit Nia Tero supports Indigenous Peoples’ work as guardians of our planet’s health and habitability. They knew collaboration could be better. We. lent a hand to strengthen the dialogue and partnership by using the most modern of communications.

The Approach: AI-Powered Insights and Analysis

Using AI-powered tools, We. identified audience segments, verified their authenticity, and listened to organic conversations among these audiences. Analyzing stakeholders’ verbal tendencies, comparing them, and then evaluating Nia Tero’s messaging pointed the organization to ideas for breaking through.

The Impact: Stronger Connection Across Cultures

The audience data set We. created guided Nia Tero in determining the most receptive audience segments. It was also a roadmap for refining approaches to messaging and engagement. And now global north-south conversations at the intersection of climate, biodiversity, and social justice are a little bit easier.

Tags:

North America

No items found.

Creative strategy

Social media engagement

Sustainability

Explore more work

Microsoft quantum chip | We. Communications

Technology

The Unveiling of a New State of Matter: Microsoft's Quantum Breakthrough

Group of people huddled around a laptop working | We. Communications

Consumer Lifestyle

Branded Content That Clicked: How Brother Made Millennials Watch

Microsoft and Oreo things snack break packages | We. Communications

Consumer Lifestyle

Microsoft and OREO Thins Normalize "Snackable" Breaks at the Office

Two people admiring an art exhibit | We. Communications

Converge 45 Revitalizes Community Through the Arts

A group of students and teachers in the classroom | We. Communications

Technicians to the Front, Thanks to Gatsby Foundation

FSC Ambassadors for the Forest logo and owl mascots | We. Communications

How Owls Created a Rapt(or) Audience for FSC

Tending to a patient with a venomous bite on their leg | We. Communications

Tag

Public Health Effort Protects Australians and Wildlife

Group of people helping guide a Southern White rhino | We. Communications

Tag

Promoting the Most Ambitious Sustainability Effort of the Decade

A collage on a blue background showing people supporting Alliance to End Plastic Waste's mission | We. Communications

Tag

Boosting Affinity and Transparency for Plastic Circularity

Two people admiring an art exhibit | We. Communications

Foundations & Nonprofits

Converge 45 Revitalizes Community Through the Arts

A group of students and teachers in the classroom | We. Communications

Foundations & Nonprofits

Technicians to the Front, Thanks to Gatsby Foundation

FSC Ambassadors for the Forest logo and owl mascots | We. Communications

Foundations & Nonprofits

How Owls Created a Rapt(or) Audience for FSC