Arial image of a forest with a dirt road winding through it | We. Communications

Nia Tero

Nia Tero Bridges the Gap between Global North and South

Background

Nonprofit Nia Tero supports Indigenous Peoples’ work as guardians of our planet’s health and habitability. They knew collaboration could be better. We. lent a hand to strengthen the dialogue and partnership by using the most modern of communications.

The Approach: AI-Powered Insights and Analysis

Using AI-powered tools, We. identified audience segments, verified their authenticity, and listened to organic conversations among these audiences. Analyzing stakeholders’ verbal tendencies, comparing them, and then evaluating Nia Tero’s messaging pointed the organization to ideas for breaking through.

The Impact: Stronger Connection Across Cultures

The audience data set We. created guided Nia Tero in determining the most receptive audience segments. It was also a roadmap for refining approaches to messaging and engagement. And now global north-south conversations at the intersection of climate, biodiversity, and social justice are a little bit easier.

Explore more work

A group of students and teachers in the classroom | We. Communications

Foundations and Non-Profits

Technicians to the Front, Thanks to Gatsby Foundation

iRobot Roomba vacuuming the floor under a dining table | We. Communications

Consumer Lifestyle

Reframing a Product Category for iRobot

Microsoft quantum chip | We. Communications

Technology

The Unveiling of a New State of Matter: Microsoft's Quantum Breakthrough

Two people admiring an art exhibit | We. Communications

Converge 45 Revitalizes Community Through the Arts

A group of students and teachers in the classroom | We. Communications

Technicians to the Front, Thanks to Gatsby Foundation

FSC Ambassadors for the Forest logo and owl mascots | We. Communications

How Owls Created a Rapt(or) Audience for FSC

A collage of images with animals, a woman, and trees and the text Trust the Tree | We. Communications

Tag

Forest Week Promotes Sustainability in Forest Products

Group of kids using laptops in the classroom | We. Communications

Tag

Khan Academy’s Trusted Reputation Smooths an AI Introduction

Matrix Pro microneedling device | We. Communications

Tag

Candela Catches Up With a Laser Focus on Local

Two people admiring an art exhibit | We. Communications

Foundations and Non-Profits

Converge 45 Revitalizes Community Through the Arts

A group of students and teachers in the classroom | We. Communications

Foundations and Non-Profits

Technicians to the Front, Thanks to Gatsby Foundation

FSC Ambassadors for the Forest logo and owl mascots | We. Communications

Foundations and Non-Profits

How Owls Created a Rapt(or) Audience for FSC