Adobe
As a market leader of creative technology and business transformation, Adobe sought to demonstrate the role of creativity in business leadership while positioning itself as a thought leader for the future of work.
We. partnered with global futurist and author Anders Sörman-Nilsson to develop AdobeCQ, a 15-question test to measure creative aptitude and potential for business leaders. The output included recommendations for how respondents could inject creativity into their leadership to drive teams and organizations forward. This was paired with dynamic social and visual content to encourage social engagement and sharing.
Adobe's interactive thought leadership campaign positioned Adobe as a key player in the future of work and generated 7,000Adobe CQ test completions, 66,000website views and 71,000live viewers of the LinkedIn Live series for a total audience of 1.67 million people reached.
Photographer: Zed Jameson/Bloomberg via Getty Images
