MED-EL
Research indicates that with early intervention, children with hearing loss can develop linguistic and cognitive abilities comparable to their peers. As a leader in implantable hearing solutions, MED-EL recognized the need to provide reassurance. MED-EL partnered with We. to create an emotional, global awareness campaign to support parents.
We. produced five video stories featuring real families and implant users, showcasing their experiences in friendship, hobbies and sports. A dedicated microsite offered resources and insights on treatment pathways and opportunities to connect with experts and other families. Social media amplification ensured the campaign reached the small target group of young parents at pivotal decision-making moments.
The authentic narratives demonstrated how children with hearing implants can explore “A Life Full of Possibilities.” And We.’s precise audience targeting (in Germany, one to two of 1,000 newborns are affected by hearing loss) led to +210,000 web visits, nearly 2,000 brochure downloads and +1,150 personal conversations with mentors. Paid media generated a Google Ads click-through rate of nearly 10% and nearly 40,000 clicks on META ads. With this strong traction, the campaign has expanded across Germany, U.K., Italy, Australia, Czech Republic, Slovakia and Latin America.
“It was a real pleasure to meet you guys in person and share these 3 intense days. Thank you so much for your constant support and the great cooperation!”
Francesca Cazzaniga, Sr. Project Manager, MED-EL
