Honeywell
Honeywell, a long-time aerospace innovator, faced outdated perceptions in the Wi-Fi market. They needed to showcase how their smarter, more connected aircraft harnessed mid-flight data to help customers reduce delays, build loyalty, and save billions.
We launched the Summer of Connected World Tour, taking journalists to the skies for an unforgettable demo experience. The B757 aircraft visited 31 cities around the globe in two months, while giving in-flight demos of Honeywell’s aerospace technologies including breakthrough innovation for passengers and pilots.
In just three months, Honeywell’s connectivity story captured 73% more coverage than its main competitor, spurring more than $26 million in new sales lead opportunities for Honeywell’s connectivity business, creating a leadership perception of Honeywell in the industry and an expanded sales pipeline by 30%.
