Gigaset
Gigaset’s social media presence was characterized by stock images and interchangeable content and was very product-focused, with declining follower numbers. Our goal was to give the channel a unique visual identity and clearly differentiate Gigaset from the competition through a revised channel strategy and rebranding.
We. developed a strategic content structure: Posts were oriented to one of four categories to create an engaging and informing mix: Infotainment, Engagement, Product or Lifestyle. The full social media spectrum was utilized, from memes, gifs and videos to contests and puzzles. Corporate identity was refined to better reach the male target audience: black is used more dominantly, white is reduced and "Hot Pink" combined with Gigaset Orange stands out. Keywords are set in a handwriting-like font to add a human touch to technical content.
The number of likes has doubled and engagement with content has tripled. Brand awareness was increased. And Gigaset was able to reduce the media budget without losing organic reach.
