Making Microsoft the Talk of AI for Work

The campaign focused on the report finding that workforces were clamoring to use AI, not adverse to it. We. focused especially on reaching creators and younger audiences, including a collaboration with @ResearchDoodles to create digestible data visuals for a younger, diverse audience. Integrated earned, owned and paid tactics — including a joint appearance of both company CEOs on Good Morning America — generated news about what business leaders and employees need to know to be successful in the AI workplace.

Nearly 20,000 report views were logged on day one. Coverage landed in 27 of the 30 top media outlets for business decision makers. The youth effort paid off, with social traffic driving 40% of the report views. Earned online coverage improved by 60%+ YoY.

And our campaign positioned LinkedIn training and Microsoft’s Copilot AI as practical solutions for everyday work pain points, empowering employees’ everyday work, job hunting and skill-building.