Adobe
Adobe, a leader in creative software, sought to engage young millennials who recognized Adobe as the industry-leading design software but were looking for more collaborative and flexible tools for their freelance lifestyle.
Adobe's "Made Here" challenge showcased Creative Cloud's seamless cloud sharing functionality and challenged the perception that its apps are best suited to stationary, studio environments by encouraging young creatives to “create anywhere, at any time.” We. handpicked a team of up-and-coming designers, artists, illustrators, filmmakers, and photographers to create and share their work using Adobe apps, culminating in a digital and real-life multimedia gallery exhibition in Sydney.
Adobe's targeted influencer campaign engaged next-gen creatives, showcasing their technology’s limitless possibilities for collaboration and creative growth. The campaign generated $500,000 in subscription revenue, gained 1,500 subscriptions, achieved a 7x ROI, and won a Best Influencer Strategy award at Mumbrella CommsCon Australia.
Photo Illustration by Mateusz Slodkowski/SOPA Images/LightRocket via Getty Images
