Garmin
Garmin Health stands for high-quality wearables with medical applications. In the highly fragmented B2B media landscape, the company was looking for clearer core messages and a consistent thematic approach in order to position itself specifically against its competitors and efficiently reach relevant target groups.
We. started with a comprehensive media analysis of relevant B2B environments and current reporting. On this basis, we designed, organised and moderated a strategic workshop with key internal stakeholders from Garmin Health. The aim was to structure complex product and use case topics, set priorities and develop concrete storylines for B2B communication. Together, we defined clear key messages, a consistent thematic logic and tailor-made approaches for different media and stakeholders. The collaborative approach ensured that strategic communication goals and operational feasibility were closely interlinked.
The result was a clearly sharpened communication framework for Garmin Health's B2B media relations. Relevant key messages were precisely defined and translated into a comprehensible topic architecture. Based on this, a concrete B2B action plan for journalist outreach was developed. As a result, successful interviews with relevant media outlets were placed and a high-quality specialist article was published in a leading B2B medium. Garmin Health's positioning in the professional environment was significantly strengthened and a sustainable foundation for future media relations was created.
