PRovoke Media, Paul Holmes, Jan. 7, 2026
In its annual roundup of the year's most important industry research, PRovoke Media recognized We.’s joint study with the USC Annenberg Center for Public Relations as one of 2025's standout pieces of thought leadership, Message vs. The Machine.
We.’s study found that 95% of communicators hold a positive outlook on AI, with many noting it enhances their work quality and efficiency: a notably optimistic finding at a moment when much of the industry conversation has been defined by anxiety and uncertainty.
(Photo courtesy of PRovoke Media)
