PRovoke: Panel Seeks to Close AI Expectation Gap

Stock image of panel speaking in front of audience | We. Communications

Brands In Motion Panel: Knowledge Focus Required To Close AI Expectation Gap

PRovoke Media, Asiya Bakht, 20 June 2024

The knowledge gap is a major obstacle for corporations seeking to incorporate generative AI, according to a panel that discussed We.'s latest Brands in Motion study findings.

When We.’s Nitin Mantri, Regional Executive Managing Director for Asia-Pacific and Group CEO of Avian We., delivered his keynote address in May about the findings of our latest Brands in Motion report on AI adoption in the workplace, he emphasized this point: “This is a race, and every moment of hesitation puts you further behind.”

His remarks were followed by an engaging panel discussion, moderated by Arun Sudhaman, CEO of PRovoke Media, and featuring our very own Daryl Ho and Stephen Robertson, as well as Daniel Feiler and Meenu Handa on why the AI expectation gap is the greatest communications challenge of our era and how we can bridge that gap.

Read the full article and download We.'s latest report, Brands in Motion: Bridging the AI Expectation Gap.

(Image Courtesy of PRovoke Media)

Explore more

lllustraion of Big Ben and house of parliment | We. Communications

The Drum: How Comms & Tech Firms Stay Ahead of OSA Changes

Collage of We. employees with blue duotone overlay | We. Communications

PRWeek: We. Named Best Places to Work 2022

Collage of five headshots | We. Communications

We. UK Launches Strategic Advisory Board to Deepen Expertise

Abstract blue and purple lines converging in the background | We. Communications

Discover the Potential for Communicators at AI Deciphered

lllustraion of Big Ben and house of parliment | We. Communications

The Drum: How Comms & Tech Firms Stay Ahead of OSA Changes

Person working on computer - "A I search on screen"

AI Search and GEO: Future or Fad?