Ayden Ong steps into newly created role as We. strengthens its operational leadership in Singapore.
SINGAPORE, 15 July2026 — We. Communications today announced the appointment of Ayden Ong as General Manager, Singapore, newly created role that underscores the agency’s investment in senior leadership as it enters its next phase of growth.
Ong steps up from his role as of Vice President, Client Growth, where he drove business development, expanded the agency’s client portfolio and led its digital innovation agenda. He also spearheaded We.’s AI readiness and built integrated communications, creative, and content-at-scale offerings for clients.
Reporting to Daryl Ho, Managing Director, Singapore, Ong will oversee day-to-day strategic growth and client delivery, and continue to strengthen the agency’s integrated communications and AI-led capabilities. Ong first joined We. in 2020, and his appointment reflects the agency’s continued commitment to building a senior bench of forward-thinking leaders from within.
“We.’s growth has always been driven by our people”, said Ho. “Investing in leadership from within lets us move even faster on the capabilities, culture and expertise that define our business. Ayden brings the innovation and operational discipline that will help us continue to evolve and deliver world-class communications alongside our clients.”
Ong said, “The most successful agencies are those that keep reinventing while staying true to what made them successful in the first place. My focus will be building on that foundation and ensuring that we remain a relevant and trusted partner to clients navigating an increasingly complex digital-first business and communications landscape.”
For more information, press only: Selina Heng, Marketing Director APAC, sheng@wecommunications.com
About We. Communications
We. is a global communications agency helping brands navigate anever-changing world. We’ve spent decades at the intersection of technology and humanity, translating new innovations into meaningful experiences that connect with people. As change accelerates and expectations evolve, we use our expertise to help brands communicate through complexity to drive connection, understanding and progress. With this in mind, we offer a range of solutions across diverse industries, audiences and stakeholders.
In Singapore, We. proudly holds the titles of PR Agency of the Year consecutively from 2023 to 2025, B2B Agency of the Year 2024, Asia-Pacific Medium Consultancy of the Year 2024 and Great Place to Work consecutively from 2023 to 2025.
