MM+M, Steve Madden, Dec. 16, 2025
Pharma has an image problem. As public mistrust deepens and misinformation fills the void, silence is no longer a safe harbor.
In MM+M's special report, We.’s Christina Corso, Head of Global Health Growth and Integration, cuts to the heart of how pharma can right-size this issue: rebuild connection, prioritize clarity and share stories about the real human outcomes the industry delivers every day.
Pharma must stop waiting and start owning its narrative.
(Photo courtesy of Getty Images / Narongrit Doungmanee)
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