BW Marketing World, Nitin Mantri, May 05, 2026
Nitin Mantri, We. Communications President, APAC and group CEO of Avian We. shares his PR insights in a BW Marketing World article.
The strongest PR work today is rarely about message dissemination alone. At its best, it builds the legitimacy an issue needs to move beyond awareness and into institutions, policy and public action, writes Nitin Mantri.
The role of public relations has been changing for years. What feels different now is how visible that change has become.
You can see it in almost any leadership conversation. A business update quickly becomes a policy question. A technology plan opens into AI, jobs, privacy and trust. A market expansion brings in geopolitics, regulation and local sentiment. Even a consumer campaign now has to contend with culture, creators, employees, activists and algorithms. And a crisis is no longer just a crisis. It becomes a test of values, preparedness and leadership.
(Photo courtesy of BW Marketing World)
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