SINGAPORE, 15 December 2025 – We. Communications has been appointed by HomeTeamNS to bring to life stories of connection, unity, and service of Singapore’s Home Team frontline heroes through its digital magazine, Frontline. Over the next two years, We. will highlight the service and impact of National Servicemen (NSmen) from the Singapore Police Force (SPF) and Singapore Civil Defence Force (SCDF).
“We are honoured to partner with HomeTeamNS to celebrate and elevate one of Singapore’s most important narratives,” said Daryl Ho, Managing Director, Singapore, We. Communications. “Together, we will showcase the people behind the uniform and their stories to foster a greater understanding and respect for those who serve. It’s a privilege to contribute to this important mission.”
Under the new remit, We. will develop editorial content, including articles, video and social media content, for HomeTeamNS’s Frontline digital magazine, reaching HomeTeamNS’s members and wider community. The work will focus on human-centred storytelling – from personal profiles and event features to campaigns that bring audiences closer to the lived experiences of this esteemed group, celebrating their services and acknowledging contributions and families.
HomeTeamNS joins We.’s growing public sector portfolio, which includes Energy Market Authority and Sentosa Development Corporation. The addition reflects continued confidence in brands coming to We. for its storytelling expertise and its ability to help organisations communicate with empathy and clarity.
This win also demonstrates growing momentum for We. in Singapore as the agency strengthens and diversifies its award-winning client capabilities.
About We. Communications
We. is a global communications agency helping brands navigate an ever-changing world. We spent decades at the intersection of technology and humanity, translating new innovations into meaningful experiences that connect with people. As change accelerates and expectations evolve, we use our expertise to help brands communicate through complexity to drive connection, understanding and progress. We offer a range of solutions with this in mind, across diverse industries, audiences and stakeholders.
In Singapore, We. has been recognised as Campaign Asia’s Southeast Asia B2B Agency of the Year 2023, PR Awards Asia-Pacific Medium Consultancy of the Year 2024, Marketing Interactive’s B2B Agency of the Year 2024 and PR Agency of the Year 2025, and Great Place to Work consecutively from 2023 to 2025.
For more information, press only: Megan Low, Marketing Executive, meganlow@wecommunications.com / Selina Heng, Marketing Director APAC, sheng@wecommunications.com
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