Campaign Asia, 23 July 2024
In 2024, public relations emerged as a significant focus area amidst the traditionally ad-centric scene at the French Riviera festival. The growing presence of PR was undeniable, underscored by the sheer number of influencers attending the event, the presence of PR awards onstage, alongside the buzzing conversations around leveraging social media and reputation as key metrics to drive brand success.
"It's evident that the PR industry is at a pivotal juncture" says Nitin Mantri, group CEO of Avian We. and regional executive manager director, APAC, We. Communications.
Read more for Nitin's take on the festival and the complete list of key trends he found will impact PR this year, including the importance of humor and heart, the AI juggernaut and how PR can boldly lead this new chapter.
(Photo courtesy of Campaign Asia)
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