PRovoke: SABRE Awards Africa 2025 Finalists

FlySafair with We. Communications Recognized Twice for 2025 Africa SABRE Awards

Provoke Media, May 1, 2025

We. Communications' work with FlySafair has landed on the shortlist for the PRovoke Media's Africa SABRE Awards, including recognition for:

Proactive comms strategies that shifted media narratives (Crisis/Issues Management category)
Smart and compelling promotion strategies that highlight the airline's commitment to South Africa sports (Special Event/Sponsorship category)

The shortlists were selected from over 500 entries from 120 campaigns and evaluated by a jury of industry leaders. Shortlist selections recognize Superior Achievement in Branding, Reputation and Engagement.

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