PRovoke: AI's Impact on PR "We're Not Doomed Immediately"

Panel of speakers on stage | We. Communications

At a Special Event, We.'s Charlie Baldwin and Other Communicators Discussed the Risk and Opportunity of AI

PRovoke, Diana Marszalek, 6 May 2024

With AI shaking up the PR industry — and causing major angst in the process — communicators should take a cautious approach to adopting the technology to harness the innovation while safeguarding employees from the likes of job losses, deep fakes and plagiarism.

We.'s Charlie Baldwin, SVP, insights and analytics, shared his thoughts on the subject. "It's important to always value the human factor in all decision-making processes. While AI offers valuable insights, the role of human intuition and relationships in navigating complex communications is irreplaceable. I don't see that changing" says Baldwin. 

 

   Read More

Explore more

A group looking at an AI presentation | We. Communications

We. Communications Expands AI Academy to EMEA

A skyline in Malaysia | We. Communications

We. Expands Presence in Asia with New Malaysia Office

Badges by PRWeek | We. Communications

PRWeek: Agency Business Report 2024

Lockup of logos and abstract blue background | We. Communications

We. and ROKK Solutions Join Forces to Launch AI Partnership

Purple and blue illustration of blood cells | We. Communications

Health Study: Reputation Influences Prescribing Behavior

Dawn Beauparlant on PRWeek Podcast | We. Communications

The PR Week Podcast with Dawn Beauparlant