PRWeek, July 10, 2025
As the U.K. government unveils its 10-Year Health Plan, communications will be critical to translating ambition into action. But can policy be brought to life without public trust?
In PRWeek’s roundup of expert commentary, We.’s Director of Health Liz Shearing Green argues that comms must do more than message — it must connect strategy to lived experience.
Shearing Green calls for leadership that builds coalitions, engages meaningfully with healthcare workers and patients, and tells stories that make reform tangible. “Communications has the potential to be the catalyst that will turn this intent into reality,” she says.
