SEATTLE — Sept. 12, 2025 — We. Communications today announced an expanded leadership role for Marisa Lalli, who is being elevated to Head of Consumer Sector for North America. The move builds on the agency’s recent momentum — adding recent wins like Patreon and Autodesk to a roster that already includes Volvo Cars USA, McDonald’s and Columbia Sportswear — and underscores We.’s commitment to helping brands stay relevant in a fast-changing world.
In her new role, Lalli will focus on growing capabilities, driving new business and nurturing talent. Her leadership will be key to delivering against We.'s bold vision for the sector, building on established strengths in consumer technology, apps, services and automotive, while expanding in high-growth areas like consumer health, aesthetics and fintech in collaboration with We.’s health and technology groups.
“Marisa’s appointment reflects the depth of talent at We. and the strength of our vision,” said Tiffany Cook, President of Client Development at We. Communications. “She brings a rare combination of creative instinct and operational rigor, which is exactly what’s needed in today’s dynamic environment. Her leadership will help clients unlock audience insights and deliver integrated campaigns that truly move the needle.”
Lalli brings a proven track record of driving business growth and creative excellence. Across the agency, she has led standout work for clients such as McDonald’s, Microsoft and iRobot. As general manager of We.’s New York office from 2018 to 2022, she doubled its size, further demonstrating her ability to grow teams and deliver results.
“Brands need partners who not only understand their audiences and culture, but also how AI and technology are reshaping the way we live,” said Lalli. “At We., we’re combining cultural fluency, creativity and our tech expertise to help brands grow and thrive. I’m excited to lead this team as we build what’s next.”
Lalli will continue to oversee key accounts while taking on her expanded responsibilities, effective immediately.
About We. Communications
We. is a global communications agency helping brands navigate an ever-changing world. With decades of experience at the intersection of technology and humanity, we translate innovation into meaningful experiences that connect with people. As change accelerates and expectations evolve, we help brands communicate through complexity to create lasting impact. We offer a range of solutions across diverse industries, audiences and stakeholders, ensuring our clients are always prepared for what’s ahead.
