SEATTLE – April 8, 2025 – We. Communications has named Dawn Beauparlant as Global President, underscoring the agency’s commitment to leadership and future growth following its recent brand refresh. In this expanded role, Beauparlant will drive the agency’s strategic direction, enhance its industry impact, and lead key initiatives that further solidify We.’s reputation as a trusted partner for brands navigating today’s dynamic communications landscape.
“With Dawn stepping into this role as a true partner to me, our agency is entering an exciting phase of evolution and opportunity,” said Melissa Waggener Zorkin, Global CEO of We. Communications. “For more than two decades, Dawn has played a pivotal role in shaping We. into the standout agency it is today. Her ability to blend a clear vision with deep client partnership has fueled our growth and impact. As she steps into this expanded role, her leadership will be instrumental in building the future of our agency, ensuring we continue to push boundaries and help our clients lead with clarity and confidence in a rapidly evolving world.”
Beauparlant will work closely with Zorkin and the agency’s global executive team to accelerate We.’s cross-agency priorities, deepen collaboration across global markets, and drive innovation in the way brands communicate with their audiences. She will continue to oversee the agency’s North America region, a role she has held since 2019, while also expanding her focus to unify and amplify the agency’s presence worldwide.
“I’m stepping into this role with a deep sense of responsibility and excitement for what’s ahead,” said Beauparlant. “We have an incredible team, a powerful vision, and a track record of making a real impact. My focus is on building from our strong foundation, pushing the boundaries of what’s possible, and ensuring we continue to lead with purpose and bold thinking. I’m honored to take on this role and look forward to achieving new heights with our clients and our people.”
About We. Communications
We. is a global communications agency helping brands navigate an ever-changing world. With decades of experience at the intersection of technology and humanity, we translate innovation into meaningful experiences that connect with people. As change accelerates and expectations evolve, we help brands communicate through complexity to create lasting impact. We offer a range of solutions across diverse industries, audiences and stakeholders, ensuring our clients are always prepared for what’s ahead.
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