Technology

Finding the human heartbeat in every innovation

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Ah-ha comes before adoption

From AI that learns faster than we do to quantum technology that pushes the boundaries of possibility, innovation moves at a thrilling yet dizzying speed.  

But at its heart, technology is about people. We cut through complexity to find the human heartbeat in every innovation. Because a breakthrough means nothing unless it breaks through to you.

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Hardware/Devices

Silicon/Processing

Artificial Intelligence

Quantum Computing

Software and Services

Cybersecurity and Privacy

Datacenter and Cloud

Manufacturing/Supply Chain

Industries from Fintech to Ed Tech

Our work

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Humanizing AI: Intel’s Journey to an AI-Powered Olympics

Intel needed to address a mainstream lack of understanding about AI innovation and Intel’s role in its development.

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Making the Most of Microsoft’s Biggest Security Shift

With criminal nation-state cyberattacks growing in complexity and frequency, Microsoft was at a crossroads.

Gigaset Smart Home devices array including camera, detectors, thermostat, smart plug, speaker, sensors, and base unit.

Gigaset Smart Home Gets a Refresh to Stand Out

Gigaset’s social media presence was characterized by stock images and interchangeable content and was very product-focused, with declining follower numbers.

Man doing push-ups with body movement analysis overlay and exercise data on sports field.

Humanizing AI: Intel’s Journey to an AI-Powered Olympics

Intel needed to address a mainstream lack of understanding about AI innovation and Intel’s role in its development.

Glowing white padlock surrounded by blue digital circuit and network lines on a dark blue background.

Making the Most of Microsoft’s Biggest Security Shift

With criminal nation-state cyberattacks growing in complexity and frequency, Microsoft was at a crossroads.

Gigaset Smart Home devices array including camera, detectors, thermostat, smart plug, speaker, sensors, and base unit.

Gigaset Smart Home Gets a Refresh to Stand Out

Gigaset’s social media presence was characterized by stock images and interchangeable content and was very product-focused, with declining follower numbers.

"Every day brings new innovation advancements, and we wake up energized to uncover and tell the stories of their human potential and impact."

Lindsey Bastani

,  

Technology Sector Lead, We.

Explore our technology insights

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Message vs. Machine: AI Brand Ambassador

Zero-click search and generative AI are redefining reputation. Discover how communicators can use GEO to influence what AI — and the world — says about their brands.

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Energized by AI: How Technology is Changing Communicators' Relationship to Work

Discover the transformative power of AI in the communications field.

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We. Talk | Artificial Intelligence

The We. Talk | AI series brings together industry leaders to share insights, offer practical advice and discuss what AI really means for communicators.

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