Alliance to End Plastic Waste

Boosting Affinity and Transparency for Plastic Circularity

Background

The Alliance sought to improve awareness and credibility amid public skepticism about its effectiveness in ending plastic waste.

The Approach:

Inspire organisations, governments, and the public to view the Alliance as a trustworthy change agent through engaging educational and thought leadership content on its social platforms.

Developed accessible, always-on educational content
Crafted thought leadership pieces to build affinity and trust
Drove solution-focused campaigns showcasing the Aliance's tangible strategies
Simplified complex information for broader engagement

The Impact:

34% Increase in Impressions Within 3-Months
62% Growth in Net Engagement
6x Boost in Engagement Rates
40% Rise in Positive Brand Sentiment

Boosting Affinity and Transparency for Plastic Circularity

Background

The Approach:

The Impact:

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Boosting Affinity and Transparency for Plastic Circularity