A collage on a blue background showing people supporting Alliance to End Plastic Waste's mission | We. Communications

Alliance to End Plastic Waste

Boosting Affinity and Transparency for Plastic Circularity

Background

The Alliance sought to improve awareness and credibility amid public skepticism about its effectiveness in ending plastic waste.

The Approach:

Inspire organisations, governments, and the public to view the Alliance as a trustworthy change agent through engaging educational and thought leadership content on its social platforms.

  • Developed accessible, always-on educational content
  • Crafted thought leadership pieces to build affinity and trust
  • Drove solution-focused campaigns showcasing the Aliance's tangible strategies
  • Simplified complex information for broader engagement

The Impact:

  • 34% Increase in Impressions Within 3-Months
  • 62% Growth in Net Engagement
  • 6x Boost in Engagement Rates
  • 40% Rise in Positive Brand Sentiment

Tags:

APAC

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Creative strategy

Social media engagement

Sustainability

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