University of Adelaide
For its milestone 150th year, the University of Adelaide wanted a monumental, year-long communications program to deliver on multiple, ambitious objectives: elevate the university’s reputation; engage staff, alumni and students (current and potential); and drive philanthropic support.
We.’s integrated communications strategy highlighted the university’s history, present and promising future, featuring stories from the university’s seven priority sectors, including Health, Space, Agriculture, and Food & Wine. Messaging was crafted so that every faculty and team across the university could seamlessly integrate it into ongoing communications, ensuring consistency and resonance. Stakeholder mapping defined strong calls to action for alumni giving, international student recruitment, and positioning the university as a best-in-class research partner for Australian viticulture.
The integrated earned media and digital approach amplified key 150th celebration events across all channels while positioning the University of Adelaide as an institution of the future. We.’s tiered strategy reaching across sectors and audiences struck gold, earning 480 pieces of coverage with 206M in reach, and 1.1M impressions of the Waite 100 paid digital content across Meta and LinkedIn.
“Waite 100 Gala is surely the event of the century.”
CityMag
