PRovoke: SABRE Awards Africa 2025 Finalists

FlySafair with We. Communications Recognized Twice for 2025 Africa SABRE Awards

Provoke Media, May 1, 2025

We. Communications' work with FlySafair has landed on the shortlist for the PRovoke Media's Africa SABRE Awards, including recognition for:

Proactive comms strategies that shifted media narratives (Crisis/Issues Management category)
Smart and compelling promotion strategies that highlight the airline's commitment to South Africa sports (Special Event/Sponsorship category)

The shortlists were selected from over 500 entries from 120 campaigns and evaluated by a jury of industry leaders. Shortlist selections recognize Superior Achievement in Branding, Reputation and Engagement.

‍

Explore more

lllustraion of Big Ben and house of parliment | We. Communications

The Drum: How Comms & Tech Firms Stay Ahead of OSA Changes

Employee's Looking at computer monitors in front of plants | We. Communications

Sustainable Brands: Unleashing Employees' Ingenuity

Collage of We. employees with blue duotone overlay | We. Communications

PRWeek: We. Named Best Places to Work 2022

Abstract blue and purple lines converging in the background | We. Communications

Discover the Potential for Communicators at AI Deciphered

Dawn Beauparlant, Steve Barrett and Frank Washkuch | We. Communications

PRWeek: Dawn Beauparlant on The PRWeek Podcast

Group of people working together at a computer | We. Communications

Meltwater: Marketing Trends for 2025 with We.'s Erica Fields