PRovoke: SABRE Awards Africa 2025 Finalists

Provoke Media, May 1, 2025

We. Communications' work with FlySafair has landed on the shortlist for the PRovoke Media's Africa SABRE Awards, including recognition for:

• Proactive comms strategies that shifted media narratives (Crisis/Issues Management category)
• Smart and compelling promotion strategies that highlight the airline's commitment to South Africa sports (Special Event/Sponsorship category)

The shortlists were selected from over 500 entries from 120 campaigns and evaluated by a jury of industry leaders. Shortlist selections recognize Superior Achievement in Branding, Reputation and Engagement.

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(Photo courtesy of PRovoke Media)