Telum Media, George Putong, 30 November 2023
For Nicky Wang, Chief Executive Officer at We. Red Bridge, an effective communications plan must accompany a thoughtfully considered marketing plan to really nail a campaign. "The reality is that the line [between the two] has really blurred," she told Telum Media's George Putong.
From the blurred line between marketing and communications, Wang shares her thoughts on leadership, the necessity of a holistic approach to campaigns, the future of communications and advice for companies trying to do business in Greater China.
Watch the full interview to learn more.
(Photo courtesy of Telum Media)
