Axios Communicators Roundtable 2025 with Dawn Beauparlant

Striking the Right Balance

Axios Brands in Motion 2025 Roundtable event | We. Communications

Axios, Emily Hamilton, May 22, 2025

This week, we brought together an extraordinary group of communications leaders—from tech to healthcare, financial services to AI—for a powerful conversation about what it really means to communicate through complexity.

With the brilliant Eleanor Hawkins moderating and our own Dawn Beauparlant leading the charge, we talked about communication in a world that feels louder, faster, and more fractured than ever. We explored findings from our latest Brands in Motion research, developed with Ipsos, which explores how audience expectations are evolving—and what strong communication looks like in uncertain times.

The red thread: In a shifting political and influence landscape, the key is striking the right balance – keeping an open mind, staying true to who you are as an organization, and taking a principled approach to communication.

Because communication isn’t just about saying the right thing. It’s about meeting audiences where they are to gain trust and ensure people feel seen, heard, and understood.

Read more...

Explore more

We. APAC leaders with award standing in a row in front of backdrop | We. Communications

PRWeek Global Awards 2023: We. Wins Best Agency in Asia-Pacific

Speakers on stage with a microphone | We. Communications

PRWeek: How Healthcare Brands Can Deliver On Social Impact

Duotone image of windows | We. Communications

Navigating the Relentless 2024 Global News Agenda of AI

Illustration of graphs | We. Communications

PRWeek: Greater Expectations Global Comms Report

PRweek: Power List 50 | We. Communications

PRWeek: Melissa Waggener Zorkin Among Power List Recipients

Purple and blue illustration of blood cells | We. Communications

Health Study: Reputation Influences Prescribing Behavior