Striking the Right Balance
Axios, Emily Hamilton, May 22, 2025
This week, we brought together an extraordinary group of communications leaders—from tech to healthcare, financial services to AI—for a powerful conversation about what it really means to communicate through complexity.
With the brilliant Eleanor Hawkins moderating and our own Dawn Beauparlant leading the charge, we talked about communication in a world that feels louder, faster, and more fractured than ever. We explored findings from our latest Brands in Motion research, developed with Ipsos, which explores how audience expectations are evolving—and what strong communication looks like in uncertain times.
The red thread: In a shifting political and influence landscape, the key is striking the right balance – keeping an open mind, staying true to who you are as an organization, and taking a principled approach to communication.
Because communication isn’t just about saying the right thing. It’s about meeting audiences where they are to gain trust and ensure people feel seen, heard, and understood.
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