PRovoke, 25 March 2024
The PRovoke Innovation SABRE Awards recognize Superior Achievement in Branding, Reputation and Engagement. This year's winners were selected from more than 850 entries.
With the help of WE Communications, Microsoft's "Ushering in a New Era of Technology with Microsoft's AI-Powered Bing Chat" campaign won in the Storytelling category, beating campaigns from Ketchum, Racepoint Global, Inkhouse and Alloy.
(Photo courtesy of PRovoke)
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